Panasonic TC-P42G15 Why is plasma losing the HDTV war?

I have been a home theater enthusiast for some time now and I am the type to upgrade every few years in a desire to experience the newest and greatest tech out there. I have had experience with old school tube TV's, CRT rear projection, LCD and DLP rear and front projection, and LCD flat panel TV's. As a gamer, I had never taken the chance on plasma due to "image retention." That said, I have to say that I am SO glad I finally took the risk! After just a few days of use, I can already say that the G15 is the best TV I have ever had. I have yet to see LED, but honestly, I am not sure how picture quality can get much better than this. I haven't even done any calibrating of my own. I just use the preset Game and THX modes. If you are in the market to buy a new TV, and you are a gamer and Blu-Ray watcher, then do yourself a favor and buy a plasma. I think I have finally found a TV I could possibly keep for a lifetime, assuming it stays alive.